Chris and his wife were so amazing to work with from the begining. They went out of their way, and way above and beyond to make sure our day went smoothly. You really know they are in your corner and there for you! We really were so lucky to have met them and cannot thank them enough for all they did for us before and during our special day!

Ashley Holloway

"Chris took amazing photos. Not only did he capture moments, he made this experience fun. It was a hot day so he provided cold water and cooling towels during our session for us to stay cool and beat the heat! He also drove from Georgetown to Belton to a location that has meaning to us. We got our pictures the very next day and the process for ordering prints was quick and easy. We can often be very unnatural in photos so Chris helped us with poses. We would recommend Chris for any of your photography needs."

Brittney Harris

Default

The specifics that will be delivered for a Branding Session package will depend on the needs of the client. Most packages include:	A guaranteed number of hours of coverage	Detailed planning to simplify the session as much as possible	Location scouting and booking	Prop provisioning if required	Hiring models if needed	A minimum number of photographs delivered digitally	Optional prints

Personal Branding

The specifics that will be delivered for a Portrait Session package will depend on the needs of the client. Most packages include:	A guaranteed number of hours of coverage	Detailed planning to simplify the session as much as possible	A minimum number of photographs delivered digitally	Optional prints

Portrait

The Focal Essentials All You Need Plan lets you create a beautiful business website with the power of AI. Create Packages, Pricing pages and Blogs. Make booking easy for your client with Focal's Booking System. 5TB of Gallery Storage.

All You Need (Website + Booking System) Plan

Cream C,B

In today's digital age, your personal brand is your digital handshake &ndash; the first impression you make online. It's more than just a fancy logo or a catchy tagline; it's the essence of who you are, what you stand for, and the value you offer to the world. Whether you're an entrepreneur, a freelancer, or simply someone looking to make a mark, understanding branding is crucial for success.
So, what exactly is branding?
Branding is the strategic process of creating a differentiated and memorable image for yourself or your business. It encompasses everything from your visual identity (logos, colors) and messaging (voice, tone) to the overall customer experience you create. It's about clearly communicating your unique value proposition and establishing yourself as a trusted authority in your field.
Ready to embark on your branding journey? Here are 5 key steps to get you started:
1. Define Your Brand Essence:
<ul class="ul1">
<li class="li1" style="font-size: 14px;">Unearth Your Core Values: What principles guide your work and decision-making?</li>
<li class="li1" style="font-size: 14px;">Identify Your Passion: What ignites your creative spark and fuels your motivation?</li>
<li class="li1" style="font-size: 14px;">Unlock Your Why: What problem do you solve or what need do you fulfill for your ideal client?</li>
</ul>
Understanding your core essence allows you to build an authentic brand that resonates with your target audience.
2. Know Your Ideal Client:
<ul class="ul1">
<li class="li1" style="font-size: 14px;">Who are you trying to reach? Create a detailed profile of your ideal client, including their demographics, aspirations, challenges, and even their dreams.</li>
<li class="li1" style="font-size: 14px;">What are their pain points? Identifying their struggles allows you to tailor your brand messaging to address their specific needs and desires.</li>
<li class="li1" style="font-size: 14px;">How will you transform them? Articulate how your work improves their lives, empowers them, or helps them achieve their goals.</li>
</ul>
By understanding your ideal client, you can create a brand that speaks directly to them, fostering connection and trust.
3. Craft Your Brand Story:
<ul class="ul1">
<li class="li1" style="font-size: 14px;">Weave a Narrative: Think of your brand story as your elevator pitch &ndash; a concise and compelling explanation of what you do and why it matters.</li>
<li class="li1" style="font-size: 14px;">Highlight Your Journey: Share your unique experiences, challenges overcome, and lessons learned. This adds authenticity and relatability to your brand.</li>
<li class="li1" style="font-size: 14px;">Embrace Your Voice: How would your brand speak if it could? Define your brand voice &ndash; playful, authoritative, or compassionate &ndash; to connect with your audience on a deeper level.</li>
</ul>
Your brand story is your opportunity to showcase your passion, expertise, and the value you offer in a way that resonates with your ideal client.
4. Design Your Visual Identity:
<ul class="ul1">
<li class="li1" style="font-size: 14px;">Visuals Make a Difference: Develop a cohesive visual identity that includes a logo, color palette, and fonts. This creates a recognizable aesthetic that reinforces your brand message across all platforms.</li>
<li class="li1" style="font-size: 14px;">The Power of Professionalism: Investing in high-quality visuals, whether photographs or graphics, projects a professional image and builds trust with your audience.</li>
<li class="li1" style="font-size: 14px;">Consistency is Key: Maintain consistency in your visual identity across all platforms &ndash; website, social media profiles, marketing materials &ndash; for a strong brand experience.</li>
</ul>
Your visual identity is a powerful tool for making a lasting first impression and building brand recognition.
5. Build and Engage Your Community:
<ul class="ul1">
<li class="li1" style="font-size: 14px;">Go Where Your Audience Is: Be active on social media platforms relevant to your field and engage with your audience.</li>
<li class="li1" style="font-size: 14px;">Share Valuable Content: Provide helpful tips, insights, and resources that demonstrate your expertise and establish you as a thought leader.</li>
<li class="li1" style="font-size: 14px;">Foster Connections: Respond to comments, answer questions, and participate in relevant conversations to build relationships with your audience.</li>
</ul>
By actively engaging with your community, you can create a loyal following and amplify your brand message.
Remember, branding is a continuous journey. As you grow and evolve, your brand should adapt as well. By consistently refining your message, staying engaged with your audience, and staying true to your core values, you can build a powerful brand that propels you towards your goals.
So, what are you waiting for? Start your branding journey today and unleash your unique spark on the world!

Branding 101: Unveiling Your Unique Spark and Building a Powerful Presence

When you're a go-getter creative professional or an introverted small business owner, the constant hustle of personal branding can feel draining. Networking events, selling yourself on socials - it's a lot for the quiet visionaries among us. But here's a well-kept secret: you don't have to be an extroverted self-promoter to build a magnetic personal brand. In fact, your introspective nature gives you a powerful edge when combined with the art of visual storytelling.
&nbsp;
As a creative mind or introspective leader, you think deeply, communicate with nuance, and prioritize quality over flash. With strategic visuals, you can share your unique vision with the world without compromising your authentic, quieter style. Let's explore how visual storytelling allows introverted creatives to truly shine.
&nbsp;
The Introvert's Superpower: Visuals That Speak Volumes
Images, graphics, and evocative visuals are the universal language - one that plays to the strengths of insightful observers and keen visual thinkers like you. By harnessing visuals, you can convey complex ideas, highlight your expertise, and forge emotional connections with your audience, all without being the loudest voice in the room.
&nbsp;
Bring Your Vision to Life: Visual Storytelling Strategies
&nbsp;
Brand Moodboards &amp; Inspiration: Share the visuals that inspire your creative process and aesthetic through curated moodboards. This gives audiences a window into your unique perspective.
&nbsp;
Client Portfolios &amp; Case Studies: Let your exceptional work speak for itself through compelling visual portfolios and case studies that spotlight client successes.
&nbsp;
Knowledge Visualized: Transform analytics, research, or complex data into beautiful charts, graphics, and informative visuals that display your specialized skills.
&nbsp;
Behind-the-Scenes Glimpses: Build trust and relatability by offering an insider's peek into your process, workspace, or daily creative journey through captivating photos and video snippets.
&nbsp;
Curated Quotes &amp; Stat Nuggets: Share bite-sized quotes, stats, and fun visual factoids that showcase your industry expertise and thought leadership.
With each visual you share, include authentic captions that add context and encourage meaningful audience engagement. Don't forget clear calls-to-action that inspire viewers to learn more about you and your work!
&nbsp;
The Quiet Trailblazers' Time to Shine
As an introspective creative or small business leader, you possess a potent brands of quiet confidence. Visual storytelling allows you to amplify your voice and share your singular ideas in a way that feels naturally aligned with your strengths. No tired self-promotion required - just compelling visuals that communicate your visionary talents with the world. Embrace your edge, craft an unforgettable personal brand, and prepare to captivate your audience!

Quiet Confidence: How Introverted Creatives and Independent Leaders Can Captivate with Visual Storytelling

As an independent creative pro or self-starting entrepreneur, having a strong personal brand is everything. The clothes you wear for your headshots and branding photos aren't just outfits - they're a visual representation of who you are and what you're about. That's why nailing an on-brand look is so crucial.
&nbsp;
But with so many styles to choose from, how do you create a look that feels authentically you while still attracting your ideal clients? This guide has you covered with tips for crafting a personal style that makes you feel confident and books those dream gigs.
&nbsp;
Tap Into Your Unique Brand Vibe
&nbsp;
Before you can craft a signature look, you need to get clear on your overall brand aesthetic. As a creative free agent, your vibe is an extension of your work. Here are some popular aesthetics and what they say about you:
&nbsp;
Minimalist: Clean lines and an understated, modern minimalist look communicates that you're professional, stylish, and focused on high-quality execution over flashy trends.
&nbsp;
Artistic/Bohemian: A free-spirited bohemian look with flowy fabrics, rich colors, and eclectic accessories signals that you march to your own beat as a creative visionary.
&nbsp;
Classic/Refined: A polished, timeless look with tailored separates and elegant touches shows you have a sophisticated eye for quality and traditional expertise.&nbsp;
&nbsp;
Bold/Expressive: Making a statement with bold prints, colors, and silhouettes conveys that you're an innovative trendsetter who brings fresh, out-of-the-box ideas.
&nbsp;
Create Camera-Ready Outfits That Wow
&nbsp;
Now that you're tuned into your brand's unique frequency, it's time to put together outfits that broadcast the right vibe to clients:
&nbsp;
The Minimalist
- Sleek separates (button-down, trousers, blazer) in understated tones
- Modern suiting or sheath dress with clean lines
- Monochromatic head-to-toe looks in black, white, gray, etc.
&nbsp;
The Free Spirit
- Printed maxi dresses with great drape and movement&nbsp;
- Bohemian-inspired tops and kimonos with fringe or tassels
- Natural fabrics like linen and cotton with beautiful textures
&nbsp;
The Sophisticated Pro
- Impeccably tailored suits, blazers, and sheath dresses
- Silk blouses, oxford shirts, and structured separates
- Classic patterns like plaid, houndstooth, or pinstripe
&nbsp;
The Creative Maverick &nbsp; &nbsp;
- Bold colors, graphics, and mixed prints
- Unexpected texture combinations like leather and chiffon
- Statement accessories like chunky jewelry or killer heels
&nbsp;
The key is choosing outfits that make you feel confident AF and ready to take on the world! And don't forget the power of strategic accessories like great shoes, bags, belts, and jewelry to add extra pops of personality.
&nbsp;
With your style game on point, you'll be irresistible to your dream clients and have a personal brand that truly dazzles. So get ready to show off your unique magic in front of that camera!

Stand Out from the Crowd: Your Guide to Crafting a Compelling Brand Look for Your Headshots

64c1771a6180c0ba23c6a45c_APPA Lighting Class Jul 22 2023 2619re-edit-1500.jpg

Portraits

Video Title

Georgetown, TX, USA

Chris Crafford

I Hour extra

2 Hours Extra

Instagram

Pinterest

Facebook

The confetti has settled, and the champagne flutes have been cleared away. Now, it's time for another exhilarating part of the wedding journey: the post-wedding session. It's a trend that's recently been taking the wedding world by storm. But why exactly are more and more couples choosing to partake in these post-celebration photo sessions? Let's dive in and unravel the magic behind this growing trend. A Chance for IntimacyHere's a universal truth: weddings are usually chaotic. With the constant stream of family and friends, the couple might be left feeling as though their special day was more about keeping guests entertained than celebrating their bond. But post-wedding sessions? They provide an opportunity to hit the pause button, to step back and truly immerse in the joy of being newlyweds.It's just you, your partner, and the photographer. No distractions, no interruptions, only authentic moments of love captured for eternity. The intimate environment allows for candid shots that reflect the couple’s unique bond and personality. Freedom to ExperimentThe post-wedding session is a playground for creativity. On the wedding day, time constraints and a bustling environment can limit the scope of your photos. Post-wedding sessions flip the script. They give you and your partner the freedom to be adventurous, to play with different themes, locations, and outfits.Fancy a session in the heart of a bustling city, or perhaps a serene beach, or even a dreamy forest setting? The world becomes your oyster when it comes to choosing a location for a post-wedding session. This gives couples a chance to craft a more personalized and unique set of photos.<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/62ba9193f000470b825d5c0f/64a1d49bccff3e93179e7f68_111%20East%20Red%20Dress%20May%2021%202023%2087%20PG20B%201.jpg" loading="lazy"></div><figcaption>More relaxed moments in the wedding dress</figcaption></figure> Less Stress, More FunThe relaxation that comes after the wedding can't be overstated. The stress of the big day is behind you, leaving you to be more at ease and to truly enjoy the session. You're not worried about smudging your makeup or getting your wedding attire dirty. This newfound freedom results in more natural, more beautiful photos. A Chance to Revisit the Wedding AttireWe all know the hefty price tag that comes with wedding attire. It seems almost unfair to wear it just once. Post-wedding sessions present a fabulous opportunity to don that beautiful dress or sharp suit one more time. Not only does this provide more bang for your buck, but it also creates a special occasion to reminisce about the magic of your wedding day.<figure class="w-richtext-figure-type-image w-richtext-align-center" data-rt-type="image" data-rt-align="center"><div><img src="https://uploads-ssl.webflow.com/62ba9193f000470b825d5c0f/64a1d56eeeddd437be5835db_111%20East%20Red%20Dress%20May%2021%202023%2062-1500.jpg" loading="lazy"></div><figcaption>Get some different photos in the full wedding outfit</figcaption></figure> Beautiful, Timeless KeepsakesThese post-wedding photos will be timeless keepsakes, to be shared with future generations. They will make a great addition to your wedding album and wall art &nbsp;you hav win your home. They will tell stories of the love that was, and continues to be, between two people. They're a treasure trove of memories, locked away in a timeless capsule. The trend of post-wedding sessions is growing for good reason. They present a unique opportunity to express your love in a relaxed, intimate setting, offering a chance for creativity, fun, and the creation of cherished memories. It's a trend worth exploring, an investment in love, laughter, and happily-ever-after.‍

Embracing the Trend: Post-Wedding Photo Sessions and Why They're Here to Stay

February 1st, 2024

Click on what you'd like to learn more about.

Branding 101: Unveiling Your Unique Spark and Building a Powerful Presence

Critical Elements of Personal Branding: A Guide for Professionals, Creatives, and Small Business Leaders

Unleash Your Visual Genius: Photoshoot Concepts to Ignite the Creative Spark